Simon Éthier

Simon Éthier joined Adviso back in 2007, and quickly became a strong pillar at the agency. He and his team help companies plan their online presence through digital transformation consultation to generate sustainable results, from the development of a business model to implementing a process for continual improvement.

Business Strategy

Market share is a bad KPI – Here’s why you should avoid it

When we ask marketing managers what their goals are, we often hear the words “increase our market sh …

July 9, 2019 6 min read

Simon Éthier

Market share is a bad KPI – Here’s why you should avoid it

Find and leverage what really matters.