Laurent Jacobs

Conversion Rate Optimization (CRO) +1

In this second part, we will review the first two levels of the optimization pyramid, proposed by Br …

May 26, 2009 2 min read

Customer Journeys +1

According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …

February 10, 2009 2 min read

Find and leverage what really matters.