Francis Devoy
With over a decade of experience in digital media, Francis holds all the required skills to create performing strategies and sustainable digital assets. His analytical approach to digital media and his creativity contribute to the success of companies with which he has collaborated throughout the last few years.
Holidays 2023: Flexibility leads to success in a constantly shifting landscape
The holidays are fast approaching, and 2023 will be a year particularly hard hit by the big changes …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
Profitability, monetization and audiences: our analysis of the Netflix model
Three of our digital experts are invited to a round table to discuss the upcoming challenges facing …
Ctrl+A: Data security [S01 E01]
At Adviso, we like to try new things, give life to projects that are born on the edge of a campfire, …
The mystery of Facebook language targeting
Have you ever seen a Facebook ad or content in English while your browser and Facebook interface are …
How to prevent your ads from appearing on hate sites
Over the past few years we have seen tremendous growth of the number of extremist groups in the worl …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
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