WEB RDV | E-commerce: innovative online distribution models

As part of  Infopresse's RDV Web , I was invited to present a conference on the new phenomena of online promotion, namely group buying and flash sales. Here are a few points of what I talked about:

• What is a flash sale and group buying (definition, some figures, case study)
• The anatomy of a flash sale and the group buy (main elements that make it up)
• Foresight
• Montreal Group Buying Study: Factors Influencing Buying

Many thanks to the entire Infopresse team for the invitation and for their professional work during the RDV Web.