Did you know that Facebook offers a tool to analyze the viral properties of your website on Facebook? Indeed, Facebook allows you to install the same statistics tool on websites as on pages: Facebook Insights .
Media-type sites, sites with a lot of daily content, and blogs will have the greatest benefit from using this tool to analyze the social media reactions of their content over time. Data from Facebook Insights compiled with data from Google Analytics will allow for even more comprehensive insights into the most popular content on Facebook . Read our article “ Measuring Social Media with Google Analytics and Webmaster Tools ” to learn more.
In order to make your analysis even more precise , Facebook makes it possible to obtain data on the most popular URLs (in terms of likes and clicks) of your site. These statistics are only presented in "last 24h" or "last hour" format and it is not possible to export them, unfortunately.
Here are sample charts featured in Facebook Insights:
With all of this data, you'll be able to make even more informed decisions about optimizing content writing for Facebook.
To install it, go to the following address: https://www.facebook.com/insights/ , click on the "Insights for your website" button and copy the code displayed on the screen into the source code of your site.
So. If you have any questions about using the tool or how to analyze the statistics, feel free to ask your questions in comments . Take note that the tool is sometimes slow to start, no need to panic if you do not see any numbers appear!