That’s quite a bit of reading! So we’d like to recommend you watch this 15-minute video that brings together all the highlights and offers three concrete solutions for preparing for the coming change:
1) What to do in the short term (set up Google Analytics 4 and Facebook Conversion API)
2) What to do in the medium term (create a cloud specifically for marketing at your organization, which works well in addition to being accessible)
3) How to change your way of working with data through marketing mix modelling—it’s like going back to your roots combined with a bit of machine learning. It is 2021 after all!