Our little Halloween special. What if Chuck Norris’s hands would have fallen on a computer instead of machine guns & karate lessons? What we would be saying on Mr. Norris today? Here are our predictions :
- Chuck Norris has already moved to Web 3.0.
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- No one is allowed to follow Chuck Norris on Twitter. Chuck Norris follows you.
- Search queries like ‘can I beat Chuck Norris?‘ are just plain dangerous.
- Chuck Norris’s Facebook status is permanently set to ‘is dominating‘.
- Chuck Norris doesn’t need to optimize his Pay Per Click accounts, Chuck invented the word optimize.
- Chuck Norris doesn’t have any competitors on search engines.
- Chuck Norris knows Google’s algorithm.
- The Google Dance is regulated by Chuck Norris’s boots.
- Chuck Norris doesn’t need Web Analytics, he already knows everything about his visitors.
- Chuck Norris invented Web Analytics in the 70s.
- Chuck Norris has a better ranking than Bruce Lee.
- Chuck Norris is allowed to use more than 140 characters on Twitter.
- Chuck Norris doesn’t need Google to sort through billions of web pages.
- Chuck Norris’s home bike powers the Googleplex.
- You can’t buy the keyword ‘Chuck Norris’. Chuck Norris buys you.
- Chuck Norris can have a CTR above 100%.
- Chuck Norris refrained Microsoft from using ‘Bang’ as their new Search engine name.
- The minute you learn that Chuck Norris is following you on Twitter, consider moving to Mexico.
- Chuck Norris has a Pagerank of 11.
- Chuck Norris can control his roundhouse kicks through an API.
- No one is allowed to follow Chuck Norris on Twitter. Chuck Norris follows you.
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they discover our brand? How do our online and brick-and-mortar stores complement each other in their overall experience? What maximizes the loyalty of customers to our business? So many questions that are hard to answer right now… But there are also so many answers just waiting to be provided through a combination of Google Analytics 4 (GA4), BigQuery and Google Tag Manager server-side (GTM SS). In this increasingly competitive world, this technological trio is a game-changer that’s about to make the 360 view a lot more accessible, which is what we’ll be exploring in this article. A business opportunity first and foremost Did you know that with GA4 it’s now possible to connect to BigQuery and Google Ad Manager without having to subscribe to the paid version of Google Analytics? After devoting years to simplifying your online data gathering, Google is now encouraging users to exploit data to t …
Who said a legal text had to be sad?
New week, new office! Adviso has just moved to rue Mont-Royal, near Saint-André. In the enthusiasm of the boxes to undo the projects to be delivered and the discovery of our new premises (smelling the atrocious floor varnish), I realize that I have misplaced my headphones.
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. Every year, Hero Conf brings together more than 600 PPC experts from both the agency and customer sides, as well as from the supplier side. As a search digital media practice lead at Adviso, I had the opportunity to attend the event! Here are the 3 trends that you should definitely keep in mind for 2018-2019. Trend 1: Personalized Marketing We can’t hide the fact that online marketing is becoming more and more competitive and the only way to make it through the game is to have a message that stands out. At Hero Conf, many of the workshops I attended were about the art of sending the right message to the right person at the right time. This crucial question will allow you to strengthen your strategy, keeping you a step ahead of your competitors! In hindsight, our job as a marketer is not witchcraft: all we have to do is tell the right story to the right people so they can discover a prod …