Will Québec’s digital strategy make local businesses more competitive?
The Québec government recently published its Digital Strategy, a highly awaited document in a world …
Digital transformation: when baby steps get in the way of big advancements
Since the beginning of the digital age, we have rightly talked about agile development, optimization …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …
Managing an online catalog well: can we do without a “Products” section?
A large number of companies that want to offer their products or services online provide their site …
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E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
What to choose to build your website: a framework, a CMS, an e-commerce system, a CXM solution?
How to build a website? For each site, the answer may be different, depending on a host of factors. …
Showrooming vs. ROPO effect : Naviguer les inconforts irrésolus de la vente multicanaux
Quand vient le temps de planifier une stratégie de vente en ligne, plusieurs décideurs ont peur de v …
Back to Web-In 2012
Yesterday was held the Web-In of the Montreal Digital Festival Mtl Dgtl at the Hilton Bonaventure. A …
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Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
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Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
Facebook : comprendre le réseau en un schéma
Une question d’un lecteur, la semaine dernière, m’a inspiré ce post. Il me demandait s’il était poss …
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …