Léa Bernaix
Posts by Léa Bernaix
Insight — a tool for strategic decision-making
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Insight — a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
March 3, 2023
8
min read
Top 10 differences between Universal Analytics and Google Analytics 4
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
September 6, 2022
5
min read
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
January 4, 2022
6
min read
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