Jean-Michel Dubé

Posts by Jean-Michel Dubé
Think Finance 2018 – Financial institutions get agile!

Think Finance 2018 – Financial institutions get agile!

What digital marketing challenges await financial institutions? Review of Michele Romanow, Tony Chap …

July 4, 2018 5 min read
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!

Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!

On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …

March 2, 2018 4 min read
Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!

Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!

I had the opportunity to travel to New York on January 17 and 18 for the Ad Exchanger Industry Previ …

March 2, 2018 4 min read
Getting rid of “post-click” attribution

Getting rid of “post-click” attribution

In today's world of web marketing, we track almost every action taken on a site through different to …

February 1, 2016 6 min read
Putting an end to post-click attribution

Putting an end to post-click attribution

In today’s web marketing world, there are tools to allow you to track just about every action taken …

January 31, 2016 6 min read
Programmatic buying: 5 tactics to go beyond the Google Display Network

Programmatic buying: 5 tactics to go beyond the Google Display Network

Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …

June 3, 2015 6 min read

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