Jean-Michel Dubé
Think Finance 2018 – Financial institutions in agile mode!
What challenges await financial institutions in digital marketing? A look back at presentations by M …
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!
I had the opportunity to travel to New York on January 17 and 18 for the Ad Exchanger Industry Previ …
Ad Exchange Industry Preview in New York: 2017 Programmatic Trends
I had the chance to attend the “ Ad Exchanger Industry Preview ” which was held in New York on Janua …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
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