Hans Laroche
Hans is a recognized expert in relationship marketing. With an impressive track record of over 35 years in relationship marketing, he has contributed to the relationship strategies of many Canadian and international brands, including Videotron Business Solutions, La Société des casinos du Québec, Nespresso, McKesson, Fido, Belairdirect, Mastercard Canada, Metro Group and Desjardins. Hans has been teaching at university for 28 years. He teaches relationship marketing in the Master's program in marketing communication at the University of Sherbrooke and Omnichannel strategies in the graduate program at ESG UQAM. Hans holds a Bachelor's degree in Business Administration and a Master's degree in Marketing from the University of Sherbrooke.
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
2023 LoyalT study webinar
The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, th …
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