Arrived at eMetrics, Toronto – a portrait of what lies ahead

After a wonderful 5-hour train ride with ultra-slow WiFi, here we are finally at the Marriott Eaton Center in Toronto: we are at the eMetrics Marketing Optimization Summit. Small disappointment upon our arrival: we believe we meet Avinash, but the one we meet is just a simple Marriott employee. Another thing, I have a Simon Lamarche badge. Flattering, but I like to be myself.

Jean-Sébastien is delighted to attend the eMetrics (and so am I).
  A few meetings already at lunch, Alex Langshur from PublicInsite, Fares Aldik from Bell Solution Web with his colleague Étienne.

Big day ahead:

• Jim Sterne, eMetrics organizer and founder of the Web Analytics Association. He gives us a quote from Avinash Kaushik about a simple explanation of bounce rate:

• Jeffrey Graham, New York Times
• Jim Novo, Drilling Dow
• Caroline Burns of Chapters/Indigo
• June Li, ClickInsight: Where to start, setting performance metrics and pitfalls to avoid
• Corey Mathews, Forrester Research