Twitter, used by about 12% of Quebec Internet users according to CEFRIO , has a powerful advertising tool that can reach many people. The tool is available here: http://ads.twitter.com
Note: the tool is not open to everyone. On the other hand, if you plan to advertise often, you can contact Twitter. It's here: https://business.twitter.com/ .
There are 3 tools available mainly for Twitter advertising:
This article will focus on the first two types of advertisements since the third is custom ordered.
Twitter lets you choose a primary targeting method from the following:
The first two are the most convenient, as it can be difficult to have a large email list of users in Quebec and the top TV shows in Twitter's list are American shows.
Target people who have tweeted the desired terms . It may sound similar to Google AdWords, but it's not. Your tweets will appear if the person mentioned the chosen keyword in their tweets, interacted with a tweet that had the chosen keyword, or searched for it.
This targeting is the easiest way to target as many people as possible, because it is possible to select very popular accounts that can reach a large target audience. You can start by targeting only accounts related to your industry, but you will quickly need to add to the top 10 users in Quebec to target more people.
In addition, it is possible to target according to the region. However, unlike Facebook, on Twitter you can only target by province in Canada. You can also target by gender and by devices and platforms used.
In the case of account promotion, this type of advertising can be considered long-term. We have noticed that it is difficult to spend a lot of money at once given the number of users in Quebec. We are therefore talking about a campaign which, over the weeks, slowly increases the number of subscribers to the account.
This type of advertising should be seen much like Facebook's sponsored promotions. This allows you to get a lot more interactions on a post. It can come in handy as part of a contest or promotion.
A special feature of Twitter Ads is the cost method.
For subscribers , it's simple, you pay for each new subscriber. We can talk about $2 to $3 per subscriber if you want to target precise. Prices vary according to the type of customer chosen.
For Promoted Tweets , you pay for each user who interacts with your tweet. This may mean that if you have an image for example, you pay when a user clicks on the image. You pay as soon as a user clicks on your tweet, whether on a link or otherwise. One of the positives of this method is that you only pay for the first interaction; if the user clicks on the link and interacts with the tweet afterwards, it only counts as one user.
Twitter gives you an in-ads analytics tool that lets you see how your ads performed, as well as interesting details like the interests of the people who interacted or what mobile device they were on.
This can give you leads for the next campaigns you will do on the network.
If you're interested, you can look at the Twitter Lead Generation Cards , which collect emails.
You can also watch Sponsored Trends, which reach hundreds of thousands of users across Canada.
Thomas.