The current situation has turned every aspect of our lives upside down, but it also represents an incredible opportunity for anything related to connected services and online business. It was already hard to get by without digital, but now it’s an essential way to reach prospects and customers.
Regardless of the methods you end up choosing, your end goal is to attract more people, get more subscribers, increase conversion rates, sell more. In short, you’re looking to improve your digital performance. However, between optimizing your information architecture, launching paid acquisition campaigns and updating the design of your digital platforms, you are probably asking yourself one important question.
Our goals at Adviso are to help you make good, data-driven decisions, give you the tools to make the most of your digital initiatives and create synergy and an ideal workflow between your team and your partners. In the interest of making that happen, here’s a reference sheet that will help you see things more clearly, align your teams around real customer problems and above all, direct your efforts to the places that will deliver the greatest results.
In this first, essential step, you’ll gather together all the elements that will allow you to build the foundation of your digital strategy. After this, you’ll be able to approach any digital project with confidence.
Before jumping into a project, it’s important to start by asking the right questions, starting with your organization:
Once you’ve answered these questions and established a solid foundation, you’ll be able to deploy more effective tactics, and optimize existing initiatives. And if ever crisis strikes or you feel like you’re getting away from your objectives, you can always circle back to your strategy and start fresh.
Once you’ve established the guiding principles of your strategy, you’ll doubtless want to ensure that the initiatives you start with are ones that will have a significant impact on your performance. There’s a good chance that your website is the platform where your actions will have the greatest impact on your users:
With better visualization of the steps to be taken and a good understanding of your organization, you hold in your hands the key elements of digital performance optimization. The next step is to plan a realistic deployment of your initiatives while regularly measuring the performance of the changes you’re making.
A powerful tool for your arsenal:
A digital strategy roadmap, combined with a strong situational analysis and relevant performance goals. This will give you a clear understanding of where you are today, where you want to be tomorrow and how you will get there. As a web specialist, Adviso demonstrates the effectiveness of this business-based approach with every new digital performance project we take on.
The development and operationalization of a digital roadmap is one of the proven techniques we employ to help our clients set realistic goals and improve their performance.
Contact us to learn more about how we can help you take the first steps towards digital optimization.