Performance media buying – Boomerang Conference 2013

Written by Jean-François Renaud | Apr 11, 2013 2:30:00 PM

I am pleased to share with you my conference on performance media-buying presented yesterday at Infopresse 's Boomerang 2013 event .

Here are the highlights :

The differences between performance-based vs. “traditional” Web media buying
- Measures and Metrics
- Targeting a Context and Profile VS a Web Property
- Main agencies
- Performance-based media buying billing
The main types of performance-based media buying:
- Search engines
- Display network
- Real-time bidding
- Third party data
- Facebook
- Twitter
- LinkedIn

If you want to deepen your knowledge of performance media buying, register for our one-day training on the subject.

You can download the presentation here:

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