Why use a customer data platform (CDP) ?
Customer data platforms (CDP) enable the simplification and standardization of data collection from your users across different platforms (web and mobile).
The integration of different platforms in terms of data collection and activation can be a difficult task. A CDP facilitates the integration of over 200 solution providers in data measurement and activation (Google Marketing Platform, Facebook, Amazon). It allows you to collect data on several platforms (web, mobile, server) without having to worry about maintaining all these integrations. CDPs were created to facilitate audience activation.