HOW TO LEVERAGE ARTIFICIAL INTELLIGENCE TO QUICKLY IMPROVE THE EFFICIENCY AND PRODUCTIVITY OF YOUR DIGITAL MARKETING INITIATIVES?
The volume of digital marketing data never stops increasing. Marketing experts have to contend with databases that contain several terabytes or even petabytes of information arriving from several platforms simultaneously. Without a good data mining strategy, data processing becomes a serious challenge. That’s why AI and data science have increasingly become interesting solutions for many businesses. Thanks to our expertise in digital marketing and analytics, Adviso guides marketers through the challenge of dealing with data management by offering practical solutions in artificial intelligence. Our team of data scientists work jointly with Adviso experts from a range of other domains to develop pragmatic, relevant models. The goal of these models is to automate operations, determine which customers will bring the most revenue or even reduce the effect of repetitive tasks that bring no added value. Adviso offers solutions that use a wide range of algorithms and augmented analytic techniques, such as:
- Content classification and chatbots (NLP/G/U)
- Predictive analytics
- Optimization algorithms
- Cluster analysis
- Deep learning