Assessments and implementation

Experiments and targeting

Services Analytics & data science Experiments and targeting

Optimize your user experience

We have a vast arsenal of optimization methodologies! Whether you want to test consumer response to different web banners (offer, format, colour, price, interaction, etc.) to systematically optimize them, observe the success of an AdWords campaign in relation to a previous campaign, or find out if one of your channels is cannibalizing another, our tests will allow you to discover the best approach.

Is your product priced correctly? Are you putting your personalization efforts in the right place? Does one customer segment react the same way as another? Do you have potential customers who are still dormant?

Our testing protocols allow you to confirm or overturn your hypotheses by testing them in real time, with real consumers.

We don’t know it all, but we have the tools to find out.

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A/B AND MULTIVARIATE TESTING

A/B and multivariate testing are ideal tactics to determine which is the most effective version of a particular piece of content before deploying it on a broad scale. Collecting this data can give you a significant edge from a UX perspective, and feeds the cycle of continuous improvement for your user interfaces. In addition to instilling a culture of optimization in your organization, Adviso’s experts work together to improve your user experience.

BEHAVIORAL, GEOGRAPHIC, AND SOCIO-DEMOGRAPHIC TARGETING

On the web, your competitor is only a click away! That’s why it’s crucial to create the best possible user experience. Using advanced methods and powerful targeting tools, Adviso works to precisely target the audience most likely to respond to your messaging. Act on your data by exploiting the avenues most likely to bear fruit.

Personalization and 1:1 marketing

Personalization goes beyond creating remarketing campaigns for commercial purposes. We know that 90% of companies want to increase personalization to offer their customers a unique experience and grow their brand loyalty or NPS (Net Promoter Score). However, only 20% really do it. Personalization is consequently still an ambition for many companies, and we have the expertise and the experience to transform this ambition into a reality.

What our experts say

Achievements and results evocators

Experiments and targeting