Analytics & data science

Adobe Analytics

A custom solution for companies wanting to maximize the potential of their data

For more mature organizations, Adobe Analytics constitutes a very interesting option. Accurate and flexible, this tool is able to capture and organize a large volume of data, measure the performance of various segments, track visitor behaviour, and even anticipate their needs. Thanks to rapid deployment tools, each solution can be continually optimized to adapt to changing business needs or performance metrics.

In addition to being able to capture data with extreme accuracy, with its ability to integrate and reconcile data from third parties and internal databases (points of sales, CRMs and ERPs), Adobe Analytics could become a performance measurement tool for a wide range of activities extending well beyond the marketing department, by integrating with:

    • Social networks (ads): Facebook and LinkedIn
    • Marketing automation: Eloqua
    • Capture the voice of the customer: ExactTarget, ClickTale, Forsee
    • Display: Google, OpenX, PubMatic, Yahoo, Yandex
    • Socio-demographic data suppliers: Demandbase, Epsilon, Navegg, Neustar

Adviso is certified by Adobe for the implementation, optimization and interpretation of data collected by Adobe Analytics.

Adviso is trusted by these top Canadian brands to help them solve their Adobe Analytics challenges and make the most of their marketing and e-commerce data:

 

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Adobe Analytics