Groupe Legault is renewing its collaboration with adviso for Mondou and expanding its mandate by entrusting it with media management for several other brands, including Ren’s Pets, which has more than 60 stores across Ontario and the Atlantic provinces.
This new mandate also comes with an expansion of the media levers entrusted to adviso. By now operating across a broader range of channels, the teams can ensure an integrated media vision with greater consistency, from awareness through to loyalty.
In an environment where attention and customer journeys are increasingly fragmented, performance relies on coherent orchestration of media levers and a nuanced reading of data. This approach helps better connect investments to business outcomes, while adapting to the realities of each market—particularly through a more advanced understanding of attribution models and continuous optimization of investments.
This collaboration is also built on a close relationship with the creative agency Lg2, where expertise is complementary and mutually reinforcing to maximize campaign impact.
With the addition of new brands such as Ren’s Pets, adviso will deploy this approach across Canada, taking regional specificities into account to ensure consistent performance from one market to another.
“We are very pleased to partner with adviso, whose recognized expertise and strategic approach align perfectly with our growth and innovation objectives,” said Corinne Lalonde, Director, eCommerce Performance & Media, Groupe Legault.
“Our role is to ensure that every investment contributes concretely to results. This requires a holistic view across the entire conversion funnel,” added Andréanne Achim, Business Lead and Practice Director at adviso.
In the coming months, the teams will continue rolling out integrated media strategies for Mondou and other Groupe Legault brands, with a clear ambition: to drive sustainable growth through consistent, scalable, and high-performing marketing investment management.