SEO and Content Marketing Practice Lead

Adviso is currently searching for a content marketing and SEO practice lead to complete its Data and Customer Experience team.

In this position, you will be responsible for establishing Adviso’s best practices and quality standards in search engine optimization (SEO). You will become the primary technical and strategic resource in SEO for your team and for our range of major clients, whether that involves identifying major technical issues or creating content strategies that fulfill our clients’ business objectives. To this end, you will collaborate on a daily basis with your team members as well as with other specialized services at Adviso (Media, Insights, UX/CRO, etc.).

Are you someone who is recognized for your team spirit and cooperativeness as well as for taking an analytical and rational approach to your work? Are you someone for whom the inner workings of Google’s algorithms hold no (or almost no) secrets? If so, then this challenge is probably perfect for you!

A typical day will involve:

• Driving the identification, testing and implementation of innovative SEO solutions to strengthen our position as an industry leader
• Managing complex SEO projects, targeting mainly medium- and large-sized businesses, and providing daily support to the team to guarantee delivery of the highest quality services to our clients
• Finding creative solutions to help our clients do more with less through the use of new technologies, such as generative AI for SEO
• Making significant contributions to business development by working closely with sales and advisory teams, and playing a key role in planning mandates, thereby stimulating the team’s growth
• Actively sharing your point of view on SEO, both internally and externally, including with our clients, to promote and add value to this practice within the industry (conferences, training sessions, events, articles, etc.)
• Staying up to date on the most recent advances in SEO in the industry so you can position yourself as the ultimate authority in your field of expertise
• Working closely with managers to promote the professional development of SEO experts within the team (training and coaching)

This professional challenge is for you if you have:

• A minimum of seven (7) years of experience in SEO and content marketing
• A university degree related to the position (an asset)
• An excellent understanding of the technical aspects of the web and of SEO
• Hands-on experience with new AI and generative AI tools (ChatGPT, Bard, Perplexity, Midjourney, etc.) and a notable interest in the evolution of search behaviours with the emergence of AI (SGE, Bing Copilot) 
• A good grasp of the main tools for SEO, such as Google Search Console, Ahrefs, Screaming Frog, Keyword Cupid, Frase, etc.
• A good understanding of the main tools in data analytics, such as Google Analytics 4, BigQuery and Looker Studio 
• An excellent grasp of French and English, both oral and written, is necessary to ensure effective interactions with our national and international customers, as well as to ensure optimal management of content and tools in our day-to-day operations, and to foster technological innovation in our areas of expertise 
• The right to work in Canada

To succeed in this position, you must be someone who is:

• Equipped with a strong business sense and focused on results, with an emphasis on achieving concrete and measurable objectives that translate into  revenue
• An expert in customer relationship management, with the ability to understand clients’ expectations and respond to them effectively
• Focused on teamwork, knowledge transfer and collaboration, and who can work effectively with others to achieve common goals
• Proactive and independent, demonstrating great intellectual curiosity and proven adaptability when faced with changes in the industry
• Communicative and influential, who can clearly articulate SEO strategies and persuade stakeholders of their value
• Skilled at efficiently managing priorities within a constantly evolving environment and at working under pressure on a range of accounts
• Committed to continuous professional development and guided by higher-than-average quality standards, who constantly aims to exceed expectations

Thank you for your interest in being part of the Adviso team.

We give our full attention, in complete confidentiality, to each resumé submitted. However, although we’re grateful for every application we receive, only those whose profile matches the challenge we’re offering will be contacted.

Adviso subscribes to the principle of employment equity and invites women, visible minorities, indigenous people, people with disabilities, LGBTQ2S+ people and otherwise marginalized people to apply.