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Inbound marketing consultant (inbound/ABM)- CCX

Adviso is currently searching for an Inbound Marketing Consultant (Inbound/ABM) to complete its Customer Experience team.

Equipped with digital strategy expertise earned over many years, you’ve mastered every digital channel and have excelled through a content-based approach which you use to create bridges and synergies between different practices towards the execution of common strategies. The Inbound Marketing Consultant is able to communicate through numbers as well as by being a creative force in terms of design as well as content development.

Do you have the flexibility we’re looking to add to our team?

Here’s what your day will look like:

  • Develop omnichannel acquisition strategies for clients and allocate budgets by lever based on various business models (SaaS, e-commerce, showcase, etc.) 
  • Analyze performance, make recommendations, and continually optimize levers
  • Define ROI for different channels and track performance, construct an effective omnichannel acquisition plan, refine targeting, and personalize objectives and messages
  • Optimize local search, support strategic approach for paid acquisition beyond the “big players” (podcasts, native ads…) 
  • Suggest indirect acquisition strategies—retargeting/remarketing 
  • Establish mechanisms for improving site visibility/distribution (price comparisons, blogosphere, forums…) 
  • Establish cross-channel analysis for a ROPO (research online, purchase offline) model

This challenge is for you if you have:

  • The ability to confront the ecosystem, understand the target, and search for solutions and ideas on your own
  • An understanding of all facets of web marketing: inbound, email, SEO, ads (SEA, Facebook ads), social, and metrics (CPC, CTR, CPA, etc.) 
  • A facility with Excel and tools for automating the marketing process (Zapier, PhantomBuster, etc.) 
  • Expertise with CRM at a minimum (Hubspot, Pipedrive, Salesforce)
  • A passion for unearthing trends and best practices in digital
  • Google Analytics (IQ) certification, an understanding of Hotjar, Semrush, Ahrefs 
  • A facility with data extraction and strategic analysis (Data Studio, GA) 
  • A good understanding of UX principles and of user experience on the web

To succeed in this position, you must be:

  • Analytic, rigorous, and attentive to detail
  • Focused on results and teamwork
  • Independent
  • Curious and empathetic 
  • Equipped with a strong sense of engagement towards clients and the missions you are entrusted with
  • Recognized for your interpersonal skills and your ability to communicate and explicate information
  • Excellent at multitasking within a dynamic environment while respecting timelines

Here’s what we offer to enable you to produce your best work:

  • The possibility of developing your reputation internally and externally 
  • The opportunity to participate in writing the Adviso blog
  • Participation in training sessions and conferences (and giving them, too) 
  • 35 to 45 hr. of continuing education per year (Lunch & Learn and training through Infopresse)
  • A career plan and personalized development based on YOUR needs
  • A family environment with a human touch and where partner-founders are on hand
  • Reasonable schedules
  • 3 weeks of vacation + 1 week at Christmas
  • Possibility of working remotely given a minimum of 2 days per week are spent in-office
  • Several company social clubs (as well as a social committee) 
  • A community involvement committee (pro-bono services provided to 24h Tremblant, Fondation Jean Lapointe/Défi 28 jours, Vélo Québec, Alloprof) 
  • Discounts on transportation and athletics (with Nautilus Plus) 
  • A gift on your birthday
  • Plus a lot of other stuff

Thank you for your interest in becoming part of the Adviso team. We will consider your candidacy attentively and in complete confidentiality, and you will be contacted if your profile corresponds to the challenge we are offering.

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