Case study

Énergie Cardio

10K
participants and more then 3 000 shares in 2 days
3,500
opt-in for the database
130K
people exposed overall

Find out how we did it

I want to thank you for the exceptional service you gave us in the last month. You are smart, thoughtful and passionate, all very important qualities for the customer.
Renaud Beaudry
Marketing & Communications Director

Planning and deployment of a viral social media offensive

In addition to its successful digital media campaigns, Adviso designed and lead a social media strategy allowing Énergie Cardio to reward its loyal Facebook fans as well as connecting with a whole new audience. In just two days, the offensive made a lot of noise on the social platform, solicitated a large number of brand ambassadors, created new contacts for its database and many social shares.

Challenges related to the project

The new Facebook like-gate
Difficulty to estimate upstream the interest of the audience: the contest was so popular that the prizes went away more rapidly than expected

Strategies deployed by Adviso

Reward all participants with a free trial session at Énergie Cardio. This tactic gave the opportunity to 10 000 individuals to experience the brand and boost subscriptions
Support the social strategy through paid ads (Facebook Ads)
Use the existing community to launch the page (50K+ fans)
Retrieve emails in order to pursue marketing initiatives

Services deployed at Adviso


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