Our team went to Adobe Summit 2019 to discover what’s new to look for in the coming year.
Adobe Summit is an exciting, larger than life event. Nearly 17,000 people coming together in Vegas to discover new trends and visions in production, marketing and digital transformation essentials is impressive enough. When you throw in special guests like Satya Nadella, CEO of Microsoft, and Best Buy CEO Hubert Joly, you know you’re lucky enough to be at a major league event. All the more so because this past year was a huge one for Adobe with the purchase of Magento and Marketo, notable acquisitions that made shareholders clearly happy, and market capitalization of the company has never done so well.
Aside from inspiring conferences, client case studies and super concrete hands-on labs, what were the key things to retain from Adobe Summit 2019? Well, Adobe is clearly looking to prove that it’s the leader in digital transformation software for customer experience by showing the growth from theory to practice. The expression from the Summit that marked me the most was unquestionably “THE ORCHESTRATION OF DIGITAL EXPERIENCES.”