I must admit that I've always had a weakness for QR codes, because I find it fantastic to be able to insert so much information into an image. On the other hand, we rarely see good practices here or elsewhere. Here is a 3-point procedure to successfully integrate QR codes into your marketing strategy.
According to a study by an independent agency carried out in the United States in November 2010, 52% of respondents had heard of or seen a QR code and 28% had scanned one! Finally, we can also see that 6% of scanners ended up buying the product or service promoted by the QR code. This study should be taken with reserve since it is one of the first to be done on the subject.
Often facing a physical limitation to disseminate information, QR codes offer scanners several possibilities:
Let me warn you in advance, it is not by displaying a QR Code on a product, an advertisement or a poster that points to the home page of your site that we make good use of it. There are a few rules to follow in order to use them well, otherwise your efforts will be in vain and your campaign useless.
Few good practices are followed when integrating QR codes. Here is a list of things to remember:
EVERYWHERE . Wherever there is enough space for a one square centimeter label.
If I take examples integrated into the Montreal market currently:
In the magazine Infopresse special communication agencies 2011:
Left : Cossette presents a link to its demos page . This is great since this page is optimized for mobile.
Right : LG2 offers a direct link to the mobile-friendly website designed for this page . The integration is excellent since by placing the iPhone on the page, the website is integrated into the image.
Now that you are more familiar with the many uses of QR codes and their integration, here is a tool that allows you to generate them very easily: QR code generator . In addition, by shortening a link with Bit.ly, you automatically have a QR code that comes with it in the link information page while obtaining statistics on the use of the QR Code.