Apr. 05 2021 Why marketer should go back to media mix modeling (AKA MMM) Technical level Reading / 5 min.
Feb. 25 2021 Why the performance indicators you’re using will become less reliable Technical level Reading / 5 min.
Feb. 01 2021 4 Big Reasons to Activate Google Analytics 4 Before 2022 Technical level Reading / 7 min.
Jan. 11 2021 Why You Should Export Your Google Analytics 4 Data to BigQuery Technical level Reading / 7 min.
Nov. 30 2020 How to ensure a successful transition toward Google Analytics 4 Technical level Reading / 7 min.
Sep. 04 2020 GTM Server Side: Could this be a Customer Data Platform? Technical level Reading / 5 min.
Jun. 29 2020 How to improve business performance by combining business and marketing intelligence in your data warehouse Technical level Reading / 5 min.
Jun. 01 2020 Your analytics maturity level: an important compass for your analytics investments Technical level Reading / 5 min.
Jan. 06 2020 Augmented Analytics: accelerate your time to digital insights activation Technical level Reading / 5 min.
Jul. 23 2019 Artificial intelligence in marketing: Get ready for the trough of disillusionment Technical level Reading / 8 min.
Jul. 09 2019 Market share is a bad KPI - Here's why you should avoid it Technical level Reading / 8 min.
May 29 2019 How to turn your data into actionable insights [Framework] Technical level Reading / 5 min.
