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Recent Paid Media & SEM posts

How-to

Evolving your media practice in a privacy-centric marketing context

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Business

Media trends in 2023 in an environment of uncertainty

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How-to

Ad accounts: beware of phishing!

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  • Reading / 6 min.
How-to

Plan your media strategy when redesigning your website

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  • Reading / 6 min.
How-to

The impact of cookie apocalypse on digital media

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  • Reading / 16 min.
Tech

The end of transparency at Google

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Series

4 Big Reasons to Activate Google Analytics 4 Before 2022

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Cookie Apocalypse

4 Big Reasons to Activate Google Analytics 4 Before 2022

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Series

iOS 14 disrupts the Facebook Ads ecosystem

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Cookie Apocalypse

iOS 14 disrupts the Facebook Ads ecosystem

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  • Reading / 13 min.
Business

What will be the legacy of 2020 in digital media?

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Cookie Apocalypse

The coming erosion of your digital revenue

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  • Reading / 6 min.
Business

What will holiday shopping look like this year?

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Business

What to expect for holiday shopping this year?

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How-to

Facebook Creative Hub

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Business

Users’ preferred devices during lockdown

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How-to

How nonprofits can get the most out of their $120,000 US Google Ad Grants

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How-to

Spotify: A goldmine for advertisers

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  • Reading / 7 min.
Business

COVID-19: current impacts and forecasts [Roundtable]

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  • Reading / 11 min.
Tech

Google Ads: new decade, new structure

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  • Reading / 9 min.
Tech

Programmatic Buying: The Honeymoon’s Over

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Business

Programmatic buying: the ride is over

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  • Reading / 5 min.
Tech

I Tested the Off-Facebook Activity Management Module

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Tech

The slippage of third-party audiences

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  • Reading / 9 min.
Tech

The problem with third-party audiences

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  • Reading / 8 min.
Tech

The Countdown to the Cookie Apocalypse Is Officially On

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  • Reading / 10 min.
Business

What will the next 5 years look like for Facebook?

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  • Reading / 3 min.
Tech

An Omnichannel Approach to Marketing AI

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  • Reading / 11 min.
How-to

Digital marketing: what roles should be given to employees, agencies and robots?

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Series

Ctrl+A – Buying local in digital advertising [S02 E01]

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Business

Profitability, monetization and audiences: our analysis of the Netflix model

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  • Reading / 7 min.
Business

E-commerce trends in social paid: zero friction goal

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  • Reading / 7 min.
Tech

CDPs, powerful data orchestration tools [Infographic]

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Tech

How to create an effective marketing stack?

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  • Reading / 6 min.
How-to

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

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Tech

What is Attribution? The Shoe Store Example

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Tech

Creative optimization: comprehensive approach and tools

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  • Reading / 8 min.
How-to

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

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  • Reading / 12 min.
Business

How should you invest in digital marketing? A data-based approach

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  • Reading / 4 min.
Tech

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
How-to

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
Tech

Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads

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  • Reading / 9 min.
Tech

Think Finance 2018 – Financial institutions get agile!

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Tech

Think Finance 2018 – Financial institutions in agile mode!

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  • Reading / 7 min.
Business

15 reasons not to work at Adviso

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Business

Why focus on your problems rather than your solutions

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Business

Tell us about your problems rather than your solutions

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How-to

Guide to Writing SEM Ad Copy [AdWords]

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  • Reading / 11 min.
Tech

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

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Business

Without a strategic plan, your analytics initiatives are risky

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  • Reading / 4 min.
How-to

5 simple tricks to create performing Facebook ads

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Business

Hero Conf Austin 2018: 3 trends to keep an eye on

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Tech

Hero Conf Austin 2018: 3 trends to keep an eye on

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Series

On which devices do your users convert?

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How-to

On which devices do your users convert?

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How-to

What’s the value of your Facebook posts for your conversions?

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Series

What value do your Facebook posts have for your conversions?

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How-to

Getting started with Facebook Analytics & its omni-channel solution

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Series

Facebook Analytics and its omnichannel solution: Where to start?

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How-to

Learn how to use content to improve the performance of your campaigns

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How-to

How to use your content to improve the performance of your campaigns?

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Business

Is the “Call Us” button still relevant?

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How-to

Take advantage of your NGO status in AdWords - Adviso

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  • Reading / 10 min.
Business

Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!

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Tech

Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!

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Tech

Is hyper-segmentation ending on Facebook?

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Tech

The mystery of Facebook language targeting

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Tech

The end of Newsfeed as we know it

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How-to

Tips from an expert to save time in Excel

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Tech

Do you speak the same language as your customers?

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Tech

Digital Summit Portland: Putting the customer first in your digital strategy

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Tech

Digital Summit Portland: Putting the customer first in your digital strategy

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Series

Can artificial intelligence replace specialists?

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Series

How to bid with maximum efficacity : the Go Play In Traffic method

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Series

How to bet with maximum efficiency: the Go Play in Traffic method

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Series

Historic Quality Score: how to build a business case like a pro with the Adviso method

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Tech

Why the success of your media campaigns isn’t just about media

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Series

Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns

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  • Reading / 8 min.
Tech

Last-Click is Dead, Long Live Multi-Touch Attribution!

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Tech

4 reasons to get serious about your landing pages

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Tech

4 reasons to get serious about your landing pages

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Tech

8 tips to optimize your Facebook campaigns like a #Pro!

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Tech

What if 2017 finally marked the take-off of landing pages?

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Tech

Will 2017 finally be the year landing pages take off?

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Tech

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

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Tech

Hey Siri, how can search marketing adapt to voice search?

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Tech

Taking your SEM internal. Will it pay off?

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Tech

Internalize your SEM. Such a rewarding choice?

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Tech

Is it possible to optimize your Tinder matches?

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Tech

Untamed remarketing: Drawing the line between conversion and intrusion

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Tech

Ad blocking: the symptom of an industry that needs to reinvent itself

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How-to

5 things marketers don’t know about machine learning, but should!

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How-to

5 steps guide to run a mobile app install campaign on Google AdWords

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Business

7 ingredients for a modern approach to digital media

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Tech

Disappearance of right-wing Google Adwords ads: the impacts

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Tech

Putting an end to post-click attribution: the case study

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Tech

Getting rid of “post-click” attribution

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Tech

Putting an end to post-click attribution

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Business

Google Adwords: When innovation pays off $60 billions a year

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Tech

Google Adwords: when innovation brings in US$60 billion per year

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How-to

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

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  • Reading / 6 min.
How-to

5 reasons to buy your brand’s keywords on Google

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Tech

Programmatic buying: 5 tactics to go beyond the Google Display Network

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Tech

Programmatic buying and audience data

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Tech

What is programmatic buying?

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Business

Profitability or profitability? Concepts to demystify

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How-to

Measure the true performance of your Facebook ads by measuring conversion pixels

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Tech

Give more visibility to your YouTube videos with Youtube Ads

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Tech

Tame the Google AdWords Keyword Planner for your search trends

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Tech

Facebook Power Editor: a miraculous ad campaign management tool

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Tech

8 tips for building and choosing relevant landing pages for your Adwords campaigns

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Tech

The difference between Google Analytics goals and Adwords conversions (1 of 2)

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Tech

La vie privée et les nouvelles technologies

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How-to

The “definitive” article on URL rewriting

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Tech

10 ways to pay less for your Adwords

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  • Reading / 4 min.
How-to

10 ways to pay less for your Adwords

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  • Reading / 4 min.
Business

The Most Profitable Online Content

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Business

The highest paying content on the web

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Tech

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

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  • Reading / 2 min.
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