Series Dig deeper
Jan. 06 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 7 min.
Feb. 10 2021

The end of transparency at Google

  • Reading / 6 min.
Series Secret weapons

Our Research & Development team is always looking for ways to perform. They imagine, develop, and deploy innovative solutions, tools and automated processes that get results. Discover their secret weapons in this series!

Seriespart 1
Jul. 14 2017

Blindfold : the Adviso secret weapon that will revolutionize your SEM campaigns

Seriespart 2
Jul. 21 2017

Historic Quality Score: how to build a business case like a pro with the Adviso method

  • Reading / 3 min.
  • Vidéo
Seriespart 3
Jul. 28 2017

How to bid with maximum efficacity : the Go Play In Traffic method

  • Reading / 10 min.
Series Marketing automation

This series put the spotlight on marketing automation, a trend that is gaining popularity in the industry - with good reason! Discover how to efficiently integrate this tactic within your projects, as well as optimization tricks when you are ready to take it to the next level.

Seriespart 1
Jul. 06 2017

7 things to consider before diving into marketing automation

  • Reading / 8 min.
Seriespart 2
Aug. 22 2017

20 marketing automation actions you could set up tomorrow

  • Reading / 12 min.
Seriespart 3
Aug. 23 2017

The surest way to choose a marketing automation platform

  • Reading / 6 min.
Seriespart 4
Aug. 24 2017

Boost your marketing automation efforts with data

  • Reading / 9 min.
Series Private: Cookie Apocalypse

Major browsers such as Apple Safari, Google Chrome, Mozilla Firefox and other major website publishers have announced an important change that will have a significant impact on the daily life of marketers: the gradual abolition of third-party cookies and the reduction of the possibilities of primary cookies. This phenomenon is called the Cookie Apocalypse!

Jan. 11 2021

The coming erosion of your digital revenue

  • Reading / 4 min.
Jan. 21 2021

iOS 14 disrupts the Facebook Ads ecosystem

  • Reading / 12 min.
Feb. 01 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • Reading / 7 min.
Feb. 25 2021

Why the performance indicators you’re using will become less reliable

  • Reading / 5 min.
Feb. 25 2021

The death of third-party cookies and its repercussions on content and customer experience

  • Reading / 8 min.
Feb. 25 2021

The impact of cookie apocalypse on digital media

  • Reading / 12 min.
Seriespart 1
Jul. 06 2021

What is the effect of the Google announcement to end third-party cookies by 2023?

  • Reading / 4 min.
Series Facebook Analytics

The Facebook Analytics platform is a powerful tool to measure your customer journey experience (and much more!), but it can look like quite a puzzle at first sight. Let our media experts break it down for you.

Seriespart 1
Apr. 11 2018

Getting started with Facebook Analytics & its omni-channel solution

  • Reading / 3 min.
Seriespart 2
Apr. 19 2018

What’s the value of your Facebook posts for your conversions?

  • Reading / 3 min.
Seriespart 3
Apr. 26 2018

On which devices do your users convert?

  • Reading / 3 min.
Series One-on-one

Every month, we’ll be chatting with one of them, sharing their latest observations and discoveries and getting a unique perspective on the future of digital.

Jan. 17 2019

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

  • Reading / 11 min.
Feb. 28 2019

Interview with Kristel Salesse: Finding the balance between intuition and logic

  • Reading / 10 min.
Mar. 26 2019

Interview with Jérémie Lévi, user experience designer : UX beyond design

  • Reading / 12 min.
Apr. 24 2019

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

  • Reading / 10 min.
Jun. 26 2019

An interview with Hugo Martin-Bonneville, Customer Experience Strategist: Strategy isn’t just for strategists

  • Reading / 7 min.
Series Ctrl+A | A Podcast About Digital Strategy

Ctrl+A is a podcast hosted by digital specialists. We invite people to talk about very concrete facts on all kinds of digital topics, people who are not afraid of their opinions and, above all, who know how to explain the most technical concepts. One thing is certain: together, we will learn a lot about digital. On what already exists, but it's also on what's coming. Your future is our present.

Jun. 11 2019

Ctrl+A – Buying local in digital advertising [S02 E01]

  • Reading / 30 min.
Dec. 02 2019

Ctrl+A – Digital transformation, start-ups and business model [S02 E02]

  • Reading / 25 min.
  • Balado
Series Artificial Intelligence Marketing

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing. 

Sep. 26 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 11 min.
Aug. 18 2017

Can artificial intelligence replace specialists?

  • Reading / 8 min.
Jul. 23 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 8 min.
Jan. 07 2020

An Omnichannel Approach to Marketing AI

  • Reading / 10 min.
Seriespart 1
Feb. 03 2020

Why Is AI Critical for Your Marketing Future?

  • Reading / 7 min.
Seriespart 2
Mar. 02 2020

The power of AI and CX, together

  • Reading / 5 min.
Oct. 30 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 4 min.

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