Conference given during the Infopresse day on the marketing of financial services 2008 by Simon Lamarche.
Consumers of financial products are now better informed and more critical. Access to self-service financial transactions on the Internet in the 1990s allowed them to become familiar with the various financial products. They are now more than ever conditioned to find out about what is available to them online.
Faced with this situation, how is it possible to get involved in the decision-making process of a potential client at the right time and with the right financial product? How to use search engines to reach and direct Internet users? How to use blogs and social networks to acquire new customers? These are some of the questions that are addressed in this conference
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