My colleague and office neighbor whose name I will not mention asked me to advise him on the possible applications of Twitter for a content site. The question is relevant, especially in a business context. However, people seem to be looking for the commercial apps for this new blogger darling without knowing why and without setting goals. Before establishing a strategy, it is necessary to understand the dynamics and the different behaviors of Twitter users.
I will therefore attempt to classify the various behaviors among my followers and those I follow on Twitter. This work is totally empirical and is intended as a basis for reflection for all who want to benefit from its contribution to its Web strategy.
Small parenthesis : For those who do not know Twitter, I advise you to watch the excellent Common Craft video which explains how it works in plain English . There is also an article by the illustrious colleague JF Renaud which relates in a few points what Twitter is.
If I go by my sample of 65 people, there are 5 types of behavior on Twitter . I estimated the proportion of use by behavior.
You will understand that the same person can have more than one behavior and that they are not mutually exclusive.
The objective
We must consider Twitter in your marketing strategies for your site , your blog or in the promotion of an event. I see that as its main advantage. One can quickly communicate to a mass of people scoops or reflections on a subject. I hope for you that you have at least one communication or marketing person in your company who has an account on Twitter.
Challenges
It can be difficult or impossible to get your customers to contribute on Twitter. Twitterers are still marginal. They are typically bloggers, organizational leaders, or technology or tech-savvy firms .
The main challenge is also to have more followers than people you follow ( following ). Getting there requires being relevant, active and checking your address book for people who are likely to be Twittering. I would tell you that I am trying to reverse the trend.
By the way, I invite you to follow me on Twitter . 😉