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Tech Jul. 05 2021 Adapting enterprise data lake architecture for marketing analytics Technical level Reading / 5 min.
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Tech May 31 2021 Facebook Conversions API: Accelerate your server-side data collection Technical level
Tech May 31 2021 Demystifying server-side tracking: Google Tag Manager server-side and Facebook Conversion API Technical level
How-to May 03 2021 Plan your media strategy when redesigning your website Technical level Reading / 10 min.
Business May 03 2021 In 2021, every company should have data strategy! Technical level Reading / 7 min.
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Raise awareness Apr. 05 2021 Why marketer should go back to media mix modeling (AKA MMM) Technical level Reading / 5 min.
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