Articles

Search results : 370 articles found

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Business
Jun. 01 2022

Three reasons marketing attribution needs to be completely redesigned

  • Reading / 3 min.
How-to
May 30 2022

The importance of using managerial pairs for your projects

  • Technical level
  • Reading / 4 min.
Find solutions
May 30 2022

Beyond cookies: Understanding the new marketing measurement paradigm

  • Technical level
  • Reading / 5 min.
Tech
May 02 2022

Reverse ETL: The new indispensable tool for working with data

  • Technical level
  • Reading / 3 min.
How-to
May 02 2022

Improve customer retention with data and segmentation

  • Technical level
Business
Mar. 31 2022

The next generation is waiting in the wings

  • Technical level
  • Reading / 3 min.
Business
Mar. 31 2022

Are the metaverse and NFTs the future of marketing?

  • Technical level
  • Reading / 4 min.
Business
Mar. 31 2022

GA is dead, long live GA!

  • Technical level
Tech
Mar. 01 2022

Real-time analytics: Using BigQuery to stream raw JSON events

  • Technical level
  • Reading / 5 min.
Business
Mar. 01 2022

Adviso x Heyday roundtable: The future of automation 

  • Technical level
  • Reading / 4 min.
How-to
Jan. 31 2022

Earn the consent and trust of your users

  • Technical level
  • Reading / 5 min.
How-to
Jan. 28 2022

The unforeseeable, rapid evolution of media : An unprecedented strategic challenge

  • Technical level
  • Reading / 4 min.
How-to
Jan. 28 2022

Optimization culture : Doing more with less

  • Technical level
  • Reading / 3 min.
How-to
Jan. 04 2022

The new 360: Achieving better synergy between online and offline media

  • Technical level
  • Reading / 2 min.
How-to
Jan. 04 2022

What will digital's customer experience landscape look like in 2022?

  • Technical level
  • Reading / 4 min.