Three good reasons not to invest in a CDP (right now)

With the disappearance of third-party cookies and mobile identifiers, marketers and their respective agencies are starting to realize just how important primary data is. Faced with the need to organize their clients’ data, many marketing specialists (particularly in digital) are turning to the most used solution in the industry in recent years and investing in … Continued

How to measure your company’s visibility using backlinks

Google uses backlinks to determine how recognized a site is. In addition to being one of the main tools used in SEO to measure a company’s visibility on the web, it also provides an efficient way to increase the indexing of and traffic to your pages in the SERP (or “search engine result page”). If … Continued

The effects of Law 25 on your marketing strategies and operations

The legislation that modernizes legal provisions for the protection of personal information in the private sector, also known as Law 25, strengthens the standards and policies protecting the privacy of residents of Quebec. Similar to the GDPR in Europe and the CCPA in California, its goal is to protect individuals’ personal information based on current … Continued

Holiday Guide 2022: Are you ready?

For the digital industry, 2022 was filled with big changes: the gradual withdrawal of cookies, laws governing privacy, inflation, post-pandemic behavioural changes (particularly when it comes to online vs. in-store purchasing), as well as constant growth in algorithmic and marketing automation capacities. Here are a few of the important things we learned from the 2021 … Continued

COPY OF E-A-T & SEO: How does Google evaluate the quality of your content

Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor of 30. This staggering growth led to the emergence of a number of major issues in the 21st century, in particular the explosion of fake news. The problem lies in not just our access to an ever-increasing amount of … Continued

Law 25: Understanding the evolution of the regulatory framework

We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into effect as of September 22. The time has come to prepare your business for the change, and the best way to do that is to fully understand the regulatory framework we’ll all need to work within. … Continued

The androïd websites of the future

This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me couldn’t stop reading it. The public debate over LaMDA is often pointless and highly sensational: Is artificial intelligence (AI) sentient? Will AI escape our ability to control it in the future? Not to mention a ton of other … Continued

Ad accounts: beware of phishing!

Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of suspicious text messages or emails telling us we’ve inherited a pile of cash and only need to follow their instructions to claim it. Phishing isn’t limited to emails and texts, but also includes attempts to hack your ad … Continued

Five good reasons for adopting a continuous optimization program

Are you anguishing over the fact that your new product page isn’t achieving the results you want? Has your website performed less well since its redesign? Feel like you need a crystal ball to know which version of your landing page would work best? Conversion rate optimization (CRO) might help remedy your concerns and avoid … Continued

Top 10 differences between Universal Analytics and Google Analytics 4

The countdown has begun: In less than a year, most Universal Analytics properties will stop collecting data. As is usually the case with changes, whether you see the glass as half empty is your decision. At Adviso, we’ve decided to see the situation as half full and are highlighting the opportunities such a big change … Continued