Visual Identity

The Adviso logo is comprised of a mosaic with an inukshuk embedded in its center. The mosaic represents the Internet and the inukshuk found within the mosaic is an age-old symbol representing a guide. Our logo reflects Adviso’s mission: to guide business leaders toward a better understanding and utilization of e-commerce solutions and Internet resources.

Our inukshuk is blue,a colour that symbolizes trust, loyalty, wisdom, and truth.

Our name, Adviso, is a word we invented to represent vision, an essential characteristic for our guide, the inukshuk.