Trueroots
Increase online sales while reducing costs
* Trueroots of Tata Communications is an e-commerce website that offers online international calling services. It is intended for South-Asian expatriates living in Canada, the United States and the United Kingdom.
To increase online sales, raise awareness on the internet about the innovative services that the company has to offer and to build its notoriety whilst constantly increasing its conversion rates
Results :
Visit trueroots.caChallenges :
- Develop the notoriety of a company that was well-known in Asia, but was still unheard of in North America
- Stand up to strong competition that is growing with the development of VoIP (e.g. Skype)
- Optimize pay-per-click campaigns on several continents and platforms that all refer to different sites.
Solutions :
- Creation of optimized AdWords campaigns on 3 major search engines (Google, MSN, Yahoo) for 3 different websites in 3 different countries (United States, Canada, United Kingdom).
- Elaboration of optimized landing pages to increase search relevance for users.
- Set up of KPIs and an analytics monitoring process through weekly and monthly reports, displaying the performance and the pertinence of actions taken.
- Usability modifications on pages in order to optimize the navigation path for users on the site, to highlight the services offered and to incite visitors to buy them.
- Engage in outreach activities with the users through the activation of social networks in order to boost the brand’s promotions and to strengthen its notoriety online.
You have a web project? Request an appointment
“Adviso’s expertise and know-how allowed us to reach the objectives defined and considerably reduce the cost per acquisition of our campaigns. The success of our online campaigns is largely due to their outstanding team. Their ability to listen to the client’s needs, the expertise of their resources and their adaptability are their main strengths.”
- Guy-Jacques LangevinSenior Product Manager, Tata Communications
Home page | Site Map | Legal notes
909 Mont-Royal E, Montreal, Quebec, H2J 1X3,
Tel: 514-598-1881 © 2010 All rights reserved. Adviso Consulting.