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Social Media

From conversations to conversions

Social media is revolutionizing the way in which you communicate with your consumers and customers. Thanks to social media, you can identify and more easily connect with your market’s influencers and ambassadors. People are busy talking about your brand and your products. They’re ready to speak out and offer their opinion.

Think social media isn’t for you?

Think again! Just conduct a simple search among the different forums, blogs and comparers, or on Twitter and Facebook, and you’ll learn more about what your customers think than you would with a focus group or market study. You just need to be involved and take part in online conversations about your brand!

Answers to some of your questions:

- Are people talking about my products online? Is what they’re saying good or bad? Where are they talking about them?
 Who?
- Can I reach out to new customers using this new media?
 How?
- What social media strategy best suits my needs?
- Do I need to have accounts on Twitter, Facebook, YouTube, etc?
- Can I measure the impact of my actions on social networks?

Our approach:

- Understand your business, your assets and your objectives in order to develop a strategy and approaches that are effective
- Define your target market and personas in order to determine where they’re active
- Listen to what’s being said about your brand and products; interpret the message conveyed as well as people’s opinions and attitudes

- Find influential groups and ambassadors.
- Integrate your brand on social media by respecting the communities and their heterogeneousness
- Involve your organization in a conversation with potential influencers
- Measure the results of these actions and make improvements (see Web analytics)

A few services:

Social media strategy, search marketing, community management, Twitter strategy, YouTube strategy, Facebook strategy, social media public relations, market studies and blog strategy.

Learn more about our other internet marketing services

Still have questions? Contact an Adviso specialist to find out more about social media marketing.