Web usability

Web usability Improve your user experience and increase conversion

How confident are you that your website design is meeting your customers’ expectations ? A bit like architects, the role of our usability specialists is to draw up the “plans” for your future Web properties, whatever the environment you’re building for (mobile, tablet, intranet, etc.). They’re here to bring your initial strategies to life, turning them into something concrete. They’ll test their theories using a rigorous methodology, specialized design tools and advanced testing techniques, to ensure that your site will perform to the highest standards.

At Adviso, we design for our clients’ clients - our first priority is a great user experience. The result ? Higher conversion rates.

What we can do for you :

Identify and analyse the navigation behaviour of your users
Improve the structure of your content to make information easier to find
Verify the effectiveness of your web properties with user testing
Identify and correct any barriers to action for your users
Improve the efficiency of your product catalogue and shopping cart
Improve your site’s conversion rate
Propose a unique and creative navigational experience for your users

Process and task analysis

Doing process and task analysis allow us to create user stories that map out the actions your users will take on your site. Once we’ve created a model of the process, we’re better positioned to optimize it, creating a better, simpler navigation experience for your users.
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Information architecture

The majority of problems users encounter on a website are related to poor information architecture. Our specialists can organise your content in a logical, intuitive way, that will save you time in the construction or redesign of your Web properties.
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Wireframes and prototypes

If the information architecture allows us to organize your site content, wireframes allow us to go even farther, by deciding how prominent each element on the page will be. By designing wireframes based on your users’ needs, you’ll save time in the long run on design and development – and you’ll guarantee a more positive user experience.
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Personas

When you know who you’re doing business with, you know what to say. We use persona analysis to profile your target customers : their behaviour online, their needs, their expectations, etc. We’ll build a map of your users that will give us insight into how to better communicate with each target group throughout their decision-making process.
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User research

Before launching into a redesign or any other restructure of your Web properties, make sure you really understand what your users are looking for, and validate your strategic decisions with interviews, surveys and user testing.
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