+ 55% Visits from off brand search
Improve your user experience and increase conversion
How confident are you that your website design is meeting your customers’ expectations ? A bit like architects, the role of our usability specialists is to draw up the “plans” for your future Web properties, whatever the environment you’re building for (mobile, tablet, intranet, etc.). They’re here to bring your initial strategies to life, turning them into something concrete. They’ll test their theories using a rigorous methodology, specialized design tools and advanced testing techniques, to ensure that your site will perform to the highest standards.
At Adviso, we design for our clients’ clients - our first priority is a great user experience. The result ? Higher conversion rates.
What we can do for you :
Doing process and task analysis allow us to create user stories that map out the actions your users will take on your site. Once we’ve created a model of the process, we’re better positioned to optimize it, creating a better, simpler navigation experience for your users.
If the information architecture allows us to organize your site content, wireframes allow us to go even farther, by deciding how prominent each element on the page will be. By designing wireframes based on your users’ needs, you’ll save time in the long run on design and development – and you’ll guarantee a more positive user experience.
When you know who you’re doing business with, you know what to say. We use persona analysis to profile your target customers : their behaviour online, their needs, their expectations, etc. We’ll build a map of your users that will give us insight into how to better communicate with each target group throughout their decision-making process.
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