Case studies
Vacances Air Canada
+ 72 %
Increase in site revenue originating from search engines
Services ▼ Measurement and optimization▼Testing and optimization
Testing and optimization
Make the changes that will have the biggest impact on your site’s success
A/B and multivariate testing allow us to test our theories: what’s stopping your site from working as it should, which banner converts the most users, which survey works the best, etc. Working in partnership with several other departments, our analytics experts will suggest variations of your pages to test, and help you with the implementation phase. They will oversee the continual optimization of your web assets.
Our methodology for A/B and multivariate testing is generally divided into four steps:
Select pages to optimise
Using information supplied by your measurement tool, we’ll choose the page, group of pages or functionality on your site that’s best suited for optimization, while clearly explaining the factors that motivated our choice.
Create alternate versions
Once we’ve identified the page to be optimised, we’ll propose different versions of it for testing purposes.
Configure and monitor tests
Next we’ll select and configure a testing tool that’s adapted to your needs or technological constraints, for example, Google Content Experiments, Visual Website Optimizer or Test & Target. We’ll determine the amount of time needed for testing, we’ll set your specifications for sampling, and we’ll eventually manage any adjustments needed as we go through the process.
Report on performance
When the test is over, the winning version of the page will be put online. At that point we’ll provide you with a detailed performance report integrating all the data collected by the tool, along with our recommendations.
