Measurement and optimization

Measurement and optimization Listen to your data!

Without analytics, how can you measure your performance ? How can you improve ? Setting up performance indicators can help you answer these questions, and allow you to quickly see which of your efforts are hits, and which are misses. The Web offers a greater opportunity than any other media to precisely track and measure success. Our methodology is based on a process of continual improvement, that will allow you to see how each adjustment your make affects your performance, and to calculate their impact on your investments online.

What we can do for you :

Define what online success means for you and how you will measure it
Implement and configure the measurement tool that makes the most sense for your organization
Create automated reports and personalized dashboards to continually track performance indicators in one place
Determine what changes to make to your site to maximize conversions and meet your visitors expectations

Google Analytics

Of all the tools on the market, Google Analytics is still, in most cases, the most effective. Our certified experts can help you implement and configure Google Analytics, and structure your account in a clear way that will stand the test of time.
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Web analytics strategy

Before implementing a measurement tool, you have to consider two questions: Which will be the best tool for our needs ? And, what will our performance indicators be ? Our analytics experts can answer these questions, and ensure that your measurement strategy is aligned with your business model.
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Performance monitoring

Our role as Web analytics experts is to closely monitor the performance of your marketing campaigns and promotions, regardless of the platform, and ensure that they are meeting the goals we defined together at the outset. Our continual optimization process is simple but proven: our team analyses the data, then suggests modifications to your website or campaigns in order to get the highest return on your investment, and increase visitor satisfaction.
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Testing and optimization

A/B and multivariate testing allow us to test our theories : what’s stopping your site from working as it should, which banner converts the most users, which survey works the best, etc. Working in partnership with several other departments, our analytics experts will suggest variations of your pages to test, and help you with the implementation phase. They will oversee the continual optimization of your web assets.
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Other web analytics tools

There are a wide array of measurement tools for web available on the market. Whether you’re looking to measure the performance of your website, your mobile app, or your social presence, our certified experts can help you choose the right tool for your needs, and help you implement it. The right tool will make data analysis and decision-making even easier.
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