Search Engine Marketing
Be seen where people are searching
Today, more than 90 % of Canadians use search engines as part of their decision-making process. A search marketing strategy will allow you to connect with consumers who have clearly expressed a specific need that your product or service can meet.
If you want to grow your web assets over the long-term without sacrificing short-term results, our team of search marketing experts can help you generate qualified traffic across your entire online presence. We’ll develop a strategy tailored specifically to you, to make your objectives a reality.
What we can do for you :
- Evaluate the search demand for your product or service
- Establish priorities and a budget for your search marketing strategy
- Create the right balance between organic and paid search
- Increase your visibility among current customers and qualified leads
- Continually measure performance and adapt your strategy accordingly
Organic search (or natural search) constitutes a tangible strategic method of increasing qualified traffic on your website in a lasting way. With an effective organic search strategy, we can position your site in the top search results, using the most relevant keywords for your business.
In addition to creating an immediate spike in traffic, purchasing keywords has the lowest cost-per-acquisition on the Internet. We’ll develop your PPC strategy, and continue to optimize it over time to bring the cost of your campaigns down, and your conversion rate up.
Search engines are giving more and more weight to social networks, and will now be showing these results front and centre. Our SEO specialists work closely with our social media experts to optimize your social presence, and help you occupy more space in the top results.
The quality and quantity of your inbound links are one of the strongest indicators of your website’s popularity and have a significant impact on your ranking. By collaborating with our network of ethical web publishers we’ll help you acquire inbound links from trustworthy sites, guaranteeing sustainable incoming traffic to your site.
The phone book has been replaced by the search engine. Local search, which today represents more than 20 % of searches online, plays a major role in any good organic search strategy, and we’ll develop your SEO strategy with that in mind.
Whether it’s to ensure that your app is showing up in search results in the application markets, or that your site is optimized for smartphone and tablet search engines, we’ll make sure that your strategy is mobile-friendly.
Search marketing is a continual process, not a one-time exercise. We’ll continue to work with you to monitor and optimize the performance of your search marketing strategy, so that your visibility never stops growing.
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