Québec maritime
A site, optimized for every season!
Build an effective web strategy so as to encourage international travelers to choose Québec Maritime for their next vacation and to generate visits to the sites of Québec Maritime’s members/partners.
Results :
Visit quebecmaritime.caChallenges :
- To develop a web strategy combining the needs and objectives of travelers while meeting the business needs of the 2,000 members of Québec Maritime and its partners.
- Implementing an effective online marketing campaign for a destination that is heavily impacted by seasonal constraints.
- Optimizing the site for an international presence, namely in France and the United States.
Solutions :
- Comprehensive strategic planning including the development of personas based on the needs and objectives of the traveler’s life cycle, travel experiences to Québec Maritime and the seasons.
- Internet marketing plan including search engine optimization, partnerships, advertising, social media, etc.
- Analysis of search trends and optimization of the site for international markets (organic SEO and pay per click campaigns)
- Identification of key performance indicators and advanced configuration of Google Analytics
- Creation of a partnership plan for the members of Québec Maritime and its partners in order to optimize their own visibility on the site.
A few visuals :
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