According to IAB Canada, more than 35% of online media investments are attributed to search marketing. What percentage of your budget do you spend on this?
Keyword purchasing is the Internet strategy with the lowest cost per purchase. Why? Largely because, in using this strategy, an ad is only shown when a potential customer is actively searching for the particular product or service.
With Adviso, you will reduce the cost of your campaigns and will increase their convertion rate.
- Define the objectives and the target audience for your campaign ;
- Select the keywords and develop advertisements ;
- Determine the landing pages which will give you the best conversion potential;
- Measure and analyse the results of the campaigns ;
- Optimise campaigns through frequent testing.
Pay per Click on Google, MSN, Klix, Yahoo, etc, landing page optimization, Google Website Optimizer implementation, conversion optimisation
Still have questions? Contact an Adviso specialist to find out more about pay per click (PPC) Advertising.
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