Oasis

“Adviso's team is proactive and has a strict methodology that allows real-time tracking of our brand on various social platforms. After a year, my trust in them is unbreakable”
- Olivier Benoit, Projects manager, non-traditional marketing

Results

+24 K

new fans in 10 months

60%

of fans are Anglophones

interactions via publications (on average)

To establish a Canada-wide social media presence for a brand that is already well known in Quebec.

Build a health community around a consumer packaged goods brand

Challenges

Presenting a generic product from a health and well-being angle
Representing a product that is sold across Canada and is very well known in Quebec
Supporting off-line advertising campaigns
Supporting the various initiatives Oasis sponsors
Addressing an audience that is just as Francophone as it is Anglophone
Attracting qualified fans to the page

Strategy Deployed

Development of a community around publications on the pleasure- and health-related topics
Launch of four contests highlighting the brand’s products
Promotion of tours in the form of Facebook events so that fans could follow the team’s travels
Promotion of races among the community before, during and after each event (events, photo albums, community involvement, etc.)

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