Ensure the domain’s transition without adversely affecting the website’s ranking in Canada and in France.
Migration of a website hosting 3,000 pages to a new domain. Carrying out this transition without adversely affecting the website’s good search engine visibility.
Challenges
- Carry out the transition to a new domain without adversely affecting the website’s search engine visibility
- Transfer over 3,000 pages to the new domain
- Maintain the website’s good search engine rankings in Canada and in France, both of which are the website’s main traffic sources
Strategy Deployed
- Comprehensive strategic planning for each step of the transition process
- Planning the numerous redirects of website pages
- Advice pertaining to the use of the Webmasters’ tool offered by Google and Bing
- Support before, during and after the transition
- Follow up of the indexation of new URLs on the new domain
- Monitoring of the new domain’s rankings on the main search engines
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