27 535
New fans who gave us their email in less than a week
Clients ▼ Marcelle
Marcelle
“It might be the most exciting product launch by a Canadian company ever (to me at least) ! ”
- Rica, Famous beauty blogger
Results
+50K
Medium reach for each post on the brand's wall
272 706
Facebook users virally reached during the campaign
#1 in sales during the product launch and the following weeks!
Elaborate a promotional campaign trough social media for a Canadian cosmetics brand launching a BB cream, an innovative product in Canada, at the same time as two major international competitors.
Challenges
- Grow the Facebook fan base to expand the campaign reach
- Fight against competitors with higher marketing budget
- Engage a community in a very competitive industry
- Promote sales on Internet and in stores
Strategy Deployed
- Reward the brand ambassadors on Facebook
- Support the social media strategy with search engine marketing (Facebook Ads, Google Adwords, YouTube Ads)
- Use the community in place to spread the message
- Link the online strategy with the sale strategy implanted offline
- Collect emails to continue the discussion after the campaign and for other marketing purposes
