Cascades Boutique

“Partners in our B2C revolution”
- Christian Dubé, Vice-President, Business Development

Results

50%

Sales thanks to A/B tests

80%

Of bloggers surveyed mentioned the cardboard Christmas tree

5.05%

Conversion rate for the site

An online store on two continents in record time

Plan, develop and market an on-line store for the sale of Cascades’ adorable, cardboard Christmas trees, within 2 months … in three languages and on two continents.

Challenges

Transforming a strictly B2B business by making them speak about an innovative new product directly with the consumers.
Developing a site that is able to adapt to the different seasons and an increase in product sales

Strategy Deployed

Comprehensive strategic planning and support throughout the various stages of the site’s development
Marketing of the site in North America and Europe, namely via social media networks given the product’s innovative nature and appeal to several communities (ecologists, designers, etc.)
Realization of A/B tests on the site in order improve the conversion rate
Use of the Simple Green Action community to reach out to brand ambassadors

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