Camping Québec

“In the complex world of web, it was critical for us to have faith in the professionals entrusted with our file. With the team at Adviso, we were well advised and have succeeded in attaining our objectives – at a reasonable cost, too!”

Results

+30%

Organic traffic following optimization measures

+120K

Visits from the organic results (of 4 months only)

+83%

Organic traffic on english pages

The official Quebec camping grounds guide

To consolidate the site’s visibility on the most competitive search engines Increase the organic traffic of a site that is already well ranked by further optimizing key pages and implementing strategies for the acquisition of popularity signals.

Challenges

Increasing the organic traffic on highly-competitive searches (e.g. camping, camping + region, camping + activity, etc.)
Consolidate the rankings for better visibility than major sites such as bonjourquebec.com and quebecvacances.com.
Increase the website’s ranking for keywords in English.

Strategy Deployed

Strategy to increase the popularity signals of key pages (optimization of current links, acquisition of new links, modification of share buttons, etc.)
Redirect the popularity signals of old pages where not already done
Recommendations regarding content management and the optimization of key tags
Purchase of keywords during the summer holiday season to reinforce organic SEO efforts.

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