Adviso Explains the Blog Phenomenon in the Journal Les Affaires
Jean-François Renaud, an Associate of Adviso Consulting, was asked to give journalist Jérôme Plantevin from Les Affaires his opinion of the blog phenomenon.
Mr. Renaud’s expert knowledge on the matter was published in two articles in which he shared his view of the benefits and issues concerning corporate use of blogs. The following is an excerpt from those articles (translated from French): “Blogs give CEOs the opportunity to communicate with their shareholders and clients in a more human and interactive manner. They give CEOs a voice that is completely different than the one usually heard in the media or during annual meetings.”