Invest less, convert more

Conference given for 2009 Webcom. By Simon Lamarche (french)

In a time of economic crisis, many managers focus on financial results. Whether you’re dealing with a website, a campaign, a media or a keyword, it is crucial to know which strategies, tactics and advertising investments are truly a source of added-value.

However, despite the fact that year after year, search engines are renowned for their capacity to offer the best return on investment, many businesses still fail to give them the credit they deserve. These very same businesses seem to forget that their website is an entity that must be adapted, optimized and tested in order to make the most of what it has to offer. Are you one of these businesses? Why not make the change?

This conference explores various options that will allow you to convert without dipping into your wallet, and will present a number of case studies, both good and bad. Let’s hope you don’t fall into the latter category!