IATA
Regaining control of Web Analytics (“From license fees to insights”)
Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.
Results :
Visit iata.orgChallenges :
- Removal of Omniture within a month and a half of the start of the project
- More than 25 automated reports in Omniture used by business executives
- Complex site with a large number of functionalities to monitor
- Transition without loss of data
- Relations with overseas customers
Solution :
- Analysis of business needs and their implication on Web Analytics
- Prioritization of Web Analytics monitoring needs to ensure a multiple stage transition without loss of data
- Advanced implantation of Google Analytics, maximization of event monitoring functions and personalized variables
- Implantation in partnership with the technological service provider, with on-site coaching and follow-up
- Combination of personalized reports, dashboards and automated emails for the various user groups
- Google Analytics training via videoconference
A few visuals :
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