Google Website Optimizer

Offer, test, optimize, convert.

The Google Website Optimizer is a free tool that allows you to easily perform A/B split and multivariable tests. The tool demonstrates which version offers the best conversion rate and the results can be used to enhance your website.

The Google Website Optimizer:

• Oversees the statistical validity of test results.
• Ensures that each of the versions is presented to a same number of visitors.
• Ensures that visitors see the same page version on any return visits to a test website.
• Streamlines the creation of different test versions without altering the site’s code.
• The tool is easily adapted to the website and requires very few changes.
• Can be integrated with Google Analytics in order to obtain contextual data.

A/B split tests allow you to create two or three different versions of a same page and have them compete against one another.

Multivariable tests present different content versions (image, text, title, action button label, call for action, etc.) directly in the Google Website Optimizer. The latter test combines the different versions of each element in order to create different versions of the same page.

With regard to the GOOGLE WEBSITE OPTIMIZER, Adviso is a Google-certified Web consulting firm. We therefore assist (guide) our clients with defining test elements, running tests and completing the optimization cycle.

The advantages of this process for you are:

Our website optimization services using the
Google Website Optimizer:

• Landing page optimization Result 1.
• Specific page optimization (home page, section page, product page, etc.).
• Overall site optimization.
• Conversion process optimization.
• Interpretation of results.
• Test launch of the website or specific section prior to making it available online. These tests can be performed before the launch and can be conducted in conjunction with user tests.

Our methodology:

1. Analysis of website statistics:
Leveraging on our Web expertise and your experience in your particular field so as to optimize your ROI. We verify, among others, the pages that demonstrate a high bounce rate as well as the conversion processes and their respective rates.

2. Definition of key elements:
Selection of key elements, isolation of pages and processes to be tested, creation of personas, definition of test scenarios.

3. Creation of alternative versions:
Creation or modification of the elements and/or pages to be tested.

4. Set up of the tool:
Ongoing support for the application of the codes needed to operate the tool.

5. Analysis of results:
Analysis of user reactions, selection of those elements that have the greatest impact on conversion.

6. Set up of the most effective version.

7. Start all over again!